Latitude 40 is a consortium of design consultants focused on the creation of screen-based forms that enable interaction. Screen-based communication presents new challenges, obstacles and opportunities. Latitude 40 applies a user–centric research approach coupled with usability to serve as guided intelligence for screen-based design solutions and content delivery that succeeds. Our goals:
• Find new opportunities: when identified, the desires, needs, and behaviors of users become powerful opportunities for innovation.
• Build and develop ideas: our analysis and evaluation of research data facilitates the development of ideas into results.
• To reduce costs and rework: by solving the right probelms and identifying issues early, we find and resolve problems quickly, reduce errors, and optimize the design and development process.