Web Usability
Information architecture, navigational structures, interface design, interaction
levels and cognitive feedback, technical requirements (HTML, ASP, ADA
compliance). Heuristic review and empirical testing methods (persona and
scenario testing).
Recently conducted a usability study for Nationwide Insurance, Nationwide Corporate, Nationwide Financial. Project included a comprehensive report, heuristic review, usability analysis, and redesign recommendations. The site was recognized as #1 in Usability by the Kasina Report 2001(which rates web sites in the Property and Casualty industry).
The 2003 release of the site received a #2 rating in usability by Gomez.
2003